Originally founded by veterinarian Dr. Alister Webster, Pure Animal Wellbeing, now known as PAW, was acquired by Blackmores in 2010 to form the Blackmores Animal Health division. The PAW range continues to be developed by Australian vets to deliver scientifically backed products that help to plan an integrative role in pet health.As you would expect from Blackmores, the PAW range of products reflects a continued commitment to leading natural healthcare and encouraging proactivity for long-term wellbeing. Ultimately providing you with a range of natural pet healthcare products that you can trust.
Animal health philosophy As you would expect, their philosophy and values for animal health and the PAW range reflects Blackmores continued commitment to leading natural healthcare.
Caring - They care about animals and their wellbeing.
Innovative - They pride themselves on developing products that include the latest technologies and ingredients to maximise the health and wellbeing of your pet
Scientific - All their products are researched, clinically tested by vet specialists and endorsed by vets.
Quality - They are committed to using premium quality ingredients that are clinically proven to enhance the health and wellbeing of your pet.