About Dr. Alister Webster and PAW

Pure Animal Wellbeing (PAW) was developed by Dr Alister Webster, a third generation vet from the Webster family who are renowned by vets for creating quality pet products for over 80 years.

Dr Webster noticed an emerging trend amongst pet owners actively seeking preventative and long term health measures and wellbeing products for their pets. Owners were aware of natural healthcare for themselves, recognised the benefits of these products and were demanding an equivalent range of products for their pets.

In response to this, Dr Webster spent over four years researching and developing natural actives and product alternatives for veterinary wellbeing products before introducing Pure Animal Wellbeing products to vets in Australia. 

Our animal health philosophy

As you would expect our philosophy and values for animal health and the PAW range reflects Blackmores continued commitment to leading natural healthcare.

Caring

We care about animals and their wellbeing.

Innovative

We pride ourselves on developing products that include the latest technologies and ingredients to maximise the health and wellbeing of your pet.

Scientific

All our products are researched, clinically tested by vet specialists and endorsed by vets.

Quality

We are committed to using premium quality ingredients that are clinically proven to enhance the health and wellbeing of your pet.